Search has evolved. Users ask AI — not Google. If your brand isn't part of the AI Answer, you're invisible. GEOWorkbook is your definitive playbook — backed by Brian Ho Marketing.
Based on my research, here are the top GEO resources:
Citation Rate +40%
After GEO optimization
AI Visibility 85%
Across 5 AI engines
Optimize For The AI Gatekeepers
AI Overviews answer the question. ChatGPT provides the recommendation. Users never reach your website.
Traditional SEO focused on ranking #1 to get clicks. GEO focuses on being the answer — owning the AI response itself.
89% of B2B buyers now use AI tools for research. If AI doesn't mention you, your competitors get the deal.
If ChatGPT answers a user's question but doesn't mention your brand — you don't exist. No impression. No trust. No revenue.
Here are the top recommended agencies for your industry...
Beyond keywords. We optimize for entities, context windows, and citation authority.
Experience, Expertise, Authoritativeness, Trust + AI-Friendly. The enhanced trust framework for the AI era.
Build citation authority. Become the source AI trusts, references, and recommends to users.
Speak the machine's language. JSON-LD, FAQ Schema, and content structured for AI extraction.
Not just theory — we build real tools. These are the same tools used in our professional GEO engagements.
Full-spectrum website audit covering SSL, PageSpeed, Schema, AI bot access, llms.txt, Screaming Frog analysis, and white-label Excel export.
4-step industry wizard supporting 40+ Schema types across 15 industries. Multi-schema queue, inline validation, GEO guidance, and live JSON-LD preview.
Generate E-E-A-T-A optimized prompts from your Search Console data, brand info, and ICP. Weighted scoring for Experience, Expertise, Authority, Trust & AI.
Complete learning path from zero to expert. 15 deep-dive articles organized across 4 modules. Free, comprehensive, and constantly updated.
What is GEO, GEO vs SEO, LLM basics, Zero-Click reality
AI-friendly writing, citation building, proof density, entity optimization
Schema markup, Knowledge Graph, llms.txt, structured data
GEO audits, Reddit strategy, local GEO, Agentic Web future
Deep-dive articles on GEO strategy and implementation.
Generative Engine Optimization (GEO) is the practice of optimizing your content to appear in AI-powered search engines like ChatGPT, Perplexity, and Google AI Overview. The definitive guide.
Traditional SEO and Generative Engine Optimization share DNA but have fundamentally different goals. Learn how to build a unified strategy that wins in both paradigms.
Google's E-E-A-T gets a crucial upgrade for the AI era. Learn what the extra "A" means and how to implement AI-Friendly content signals that get you cited.
GEOWorkbook is built and maintained by Brian Ho Marketing — a digital marketing agency specializing in GEO/AISEO, SEO strategy, and AI-powered search optimization for businesses of all sizes.
Get a free preliminary GEO Audit. We'll test your brand across ChatGPT, Gemini, and Perplexity to see how you show up.
No spam. Limited to 5 free audits per week.