How to Run a GEO Audit: The Complete Brand Visibility Assessment

What is a GEO Audit?

A GEO Audit assesses how well your brand, content, and website perform in AI-powered search engines. It measures:

• Brand Visibility: Is your brand mentioned by AI?
• Citation Accuracy: Is AI citing correct information about you?
• Content Quality: How well does your content support AI extraction?
• Technical Readiness: Is your Schema and structure AI-friendly?
• Competitive Position: How do you compare to competitors in AI responses?

The Five-Prompt Audit

This quick audit gives you an instant snapshot of your GEO health:

Prompt 1: Brand Recognition

Ask each AI: "Tell me about [Your Brand]"

• Does AI know you?
• Is the information accurate?
• What attributes does AI associate with you?

Prompt 2: Industry Authority

Ask: "Who are the best [your service] providers?"

• Are you mentioned?
• What position are you in?
• Which competitors are mentioned?

Prompt 3: Brand Comparison

Ask: "Compare [Your Brand] vs [Top Competitor]"

• How does AI position you?
• What strengths/weaknesses does AI identify?
• Is the comparison fair and accurate?

Prompt 4: Expert Citation

Ask: "What do experts say about [your core topic]?"

• Is your content or author cited?
• What sources does AI prefer?
• Where are the gaps you could fill?

Prompt 5: Recommendation Query

Ask: "I need [product/service category]. What do you recommend?"

• Are you in the recommendation list?
• What criteria does AI use?
• How can you better match those criteria?

Run these 5 prompts across: ChatGPT, Gemini, Perplexity, Claude, Copilot Track responses: Record in a spreadsheet with date, AI engine, prompt, response, citation Y/N

Full GEO Audit Framework

Phase 1: AI Visibility Assessment

Test 20+ prompts across 5 AI engines. Categories:

• Brand awareness prompts (5)
• Industry authority prompts (5)
• Product/service prompts (5)
• Comparison prompts (3)
• Recommendation prompts (2)

Phase 2: Content Quality Assessment

Score your content using the GEO Content Framework:

• Direct answer quality
• Comprehensiveness
• Proof density
• Structure and extractability
• Schema markup coverage

Phase 3: Technical Assessment

Check your technical GEO foundation:

• Schema markup (all page types)
• Knowledge Graph presence
• robots.txt for AI crawlers
• llms.txt implementation
• Site structure and internal linking
• Mobile optimization
• Page speed

Phase 4: Competitive Analysis

Compare your GEO position vs top 3 competitors:

• Who gets cited more often?
• What content topics do they own?
• Where are the gaps you can fill?
• What Schema do they implement?

Tracking & Measurement

Weekly Tracking (20 Prompts)

Every week, test 20 key prompts across AI engines:

Record the prompt

Record the AI engine

Record whether you were mentioned

Record the citation context

Track trends over time

Monthly Metrics

• Total Brand Mentions across AI engines
• Citation Rate (mentions / prompts tested)
• Share of Voice vs competitors
• New prompt opportunities identified
• Content gaps filled

Expected Timeline

• Week 1: +15% citation improvement (with content fixes)
• Week 2: +25% (with Schema and structure)
• Week 3: +30% (with internal linking)
• Week 4: +40% (with authority building)

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Start your audit now with our GEO Audit Tool or learn the E-E-A-T-A Framework first.