About GEOWorkbook
The definitive academy for Generative Engine Optimization and AI Search Optimization. Built by Brian Ho Marketing — for practitioners, by practitioners.
Brian Ho Marketing
Digital Marketing & GEO Agency
Our Story
The search landscape has undergone its most dramatic transformation in two decades. With ChatGPT reaching 900 million weekly users, Google launching AI Mode and AI Overviews, and Perplexity growing at 40% month-over-month — the way people find information has fundamentally changed.
Generative Engine Optimization (GEO) emerged as the necessary evolution. It's not about ranking #1 anymore — it's about being the answer AI gives. Being the brand AI mentions. Being the source AI cites.
Brian Ho Marketing recognized this shift early. After years of executing SEO and digital marketing strategies for clients across industries, we saw that the future was AI-first search — and most businesses weren't prepared.
GEOWorkbook was created as our educational platform to democratize this knowledge. We believe the most effective marketing education comes from practitioners who build real tools and execute real campaigns — not from theorists who've never optimized a website.
That's why every article on GEOWorkbook includes frameworks, checklists, and real-world strategies you can implement today. And that's why we build real tools — like our Forensic Audit Tool, Schema Generator, and E-E-A-T-A Prompt Generator — instead of just writing about them.
Our Mission
To democratize Generative Engine Optimization knowledge and empower every marketer, content creator, and business to thrive in the age of AI-powered search.
What Makes GEOWorkbook Different
Deep, Not Shallow
No 500-word fluff pieces. Every article is 2000-5000 words with frameworks, data, checklists, and implementation guides. 15+ deep-dive articles covering the full GEO curriculum.
Real Tools, Not Slides
We build production-ready tools: GEO Forensic Audit, Schema Generator (40+ types, 15 industries), E-E-A-T-A Prompt Generator. Tools we use in our own client work.
Practitioner-Built
Every framework comes from real GEO engagements. The E-E-A-T-A framework, Five-Prompt Audit, Citation Building Strategy — all tested on real projects before being published.
What We Cover
GEO Fundamentals & Strategy
What is GEO, GEO vs SEO, LLM mechanics, zero-click revolution, AI citation building, content frameworks.
E-E-A-T-A Framework
Extended trust framework for AI: Experience, Expertise, Authority, Trust, and AI-Friendly optimization.
Technical GEO
Schema markup, JSON-LD, Knowledge Graph, llms.txt, cats.txt, structured data, AI bot management.
Auditing & Measurement
GEO forensic audits, Five-Prompt framework, citation tracking, AI visibility scoring, competitive analysis.
Local & Industry GEO
Local business optimization, industry-specific playbooks, GBP optimization, review strategy, local Schema.
The Future: Agentic Web
AI agents, Reddit SEO/GEO, agent-first experiences, emerging standards, and next-generation search.
Our Values
Practical Over Theoretical
Every article is designed to be actionable. We show you how to implement, not just explain.
Accuracy First
In a field as new as GEO, misinformation spreads fast. We cite sources and verify everything.
Open & Accessible
Core GEO knowledge should be free. Premium tools complement, not gatekeep, the learning.
Constantly Evolving
AI search changes weekly. We update content continuously to reflect the latest reality.
Ready to Master GEO?
Start your journey with our free curriculum or subscribe for weekly AI search intelligence.